Historic downtown building will showcase local artists on their own TURF
Super Bowl artistry will extend off the field and into an Indianapolis landmark as IDADA, the Indianapolis Downtown Artists and Dealers Association, kicks off Turf, a presentation of experiential art and design. This brand-new presentation of 20 juried artists is Jan. 14 through Feb. 5, 2012, just 1,700 yards from Lucas Oil Stadium.
The old Indianapolis City Hall building at the corner of Alabama and Ohio streets – a 100-year-old landmark formerly housing the Indiana State Museum and, most recently, the interim Central Library – will become the IDADA Art Pavilion, a public space where selected artists will begin installation of their works in the coming weeks. A complete list of artists will be available on the IDADA website (www.idada.org) by 5 p.m. today.
The IDADA Art Pavilion will be free and open to the public daily; organizers are working with I.P.S. and other organizations to arrange group tours during the week. In the evenings, the pavilion will be available to host eclectic Super Bowl gatherings and parties with catering provided by the Skyline Club.
IDADA is planning a major kickoff event at the Art Pavilion the weekend of Jan. 13. (Details forthcoming.)
Starting drive for Turf
IDADA envisions the Art Pavilion as the launching point of Turf, which aims to drive visitors from the pavilion to various IDADA-member galleries in a 20-square-block area of downtown Indianapolis. Turf will culminate with the Feb. 3 “First Friday” gallery tour, making it a highlight of the citywide series of events Super Bowl weekend.
“Indianapolis has a wide variety of high-caliber artists and galleries, and this is our chance to let the world know it,” says IDADA Treasurer and Art Pavilion Coordinator Mark Ruschman. “It is a rare opportunity to showcase all that we have to offer to a national and international audience.”
“To my knowledge,” he added, “this has never been attempted by a Super Bowl host city before.”
The IDADA Art Pavilion and Turf is a joint effort of IDADA, the Super Bowl Host Committee, the Arts Council of Indianapolis and the Indianapolis Mayor’s office.
For more information, or to volunteer, contact: firstname.lastname@example.org
About TURF and IDADA
The Turf name and logo
IDADA’s mission is to represent local Indianapolis and Indiana artists on their turf to the audience visiting for the Super Bowl, another event that takes place on turf, played by teams who will be representing their own hometown turf.
The white spray around the logotype represents “making a mark” to further express the idea of “claiming one’s turf” while also subtly hinting at the white lines of the football field. The visual juxtaposition of astroturf with a neoclassical building, makes for dynamic, contemporary imagery, as does the combination of the classic font Bodoni with spraypaint.
TURF Talking Points
• TURF will take place in Indianapolis January 14 through February 5 (Super Bowl Sunday)
• A private kickoff gala will officially “open” the IDADA Art Pavilion January 13th. It will open to the public January 14th.
• TURF will culminate with the First Friday gallery tour February 3, the Friday before Super Bowl Sunday.
• TURF will encompass and help drive visitors to all IDADA galleries.
• TURF will introduce a national and international group of visitors to the world-class art galleries that are located in downtown Indianapolis
• The IDADA Art Pavilion will be the “kick off” point of TURF
• The IDADA Art Pavilion will be located in the historic old Indianapolis City Hall building, most recently home to the interim Central Library and Indiana State Museum
• The IDADA Art Pavilion is a joint effort of IDADA, the Super Bowl Host Committee, the Arts Council of Indianapolis and the Indianapolis Mayor’s office.
• The IDADA Art Pavilion will be an experiential gallery, with exhibits appealing to the senses of sight, sound and touch
• The IDADA Art Pavilion will free and open to the public during weekdays. IPS and other organizations will be encouraged to bring tour groups to the pavilion during weekdays
• The IDADA Art Pavilion will be available to reserve for private gatherings.
• Food service will be provided by the Skyline Club
• This event is a first-of-its-kind and has never been done in a Super Bowl host city.
• IDADA is the Indianapolis Downtown Artists and Dealers Association and represents Art organizations and galleries in the 20 block area of the center city
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